We’ve all been there: you commit to a nutrition plan with the best intentions, let’s say you want to lose fat before an important event in 3 months. After a few weeks of following a diet plan, you’re back to your old eating habits, and you have not lost any fat. You might be surprised how common this is: on average, diet attempts last four weeks for women and six weeks for men.
The key to achieving your goals isn’t another restrictive diet — research shows that the more diet attempts you make, the more likely you are to gain weight in the future (Lowe MR et al, 2013). Scientists at UCLA also found that “there is little support for the notion that diets lead to lasting weight loss or health benefits”, because most people regained more weight than they lost on their diets.
So, what would get you the results you want? Stopping the diet cycle is the first step (when we say diet here, it refers to a restrictive plan of cutting out foods, food groups or drastically reducing calories).
However, the secret ingredient is understanding your psychology. It's about enjoying flavourful meals that you love and look forward to eating every day. While it may sound obvious, you're most likely to stick with healthy changes you actually like!
Why Flavour Matters in Your Nutrition Plan
1. Ditch the Dieting Mentality
Diets that rely on deprivation are often short-lived because they focus on restriction rather than sustainability. From a psychological perspective, diets usually ban or demonise a particular food group, such as fats or carbs. This form of banning actually backfires, because the next time you have it (let’s say your favourite pizza), you will just have more of it, and willpower is overrated (a topic we will address in the next blog posts). Instead of banning entire food groups or cutting calories to unsustainable levels, consider how incorporating and swapping certain ingredients create flavourful, nutrient-rich meals that can help you feel satisfied and energised. For example, if you are craving a fried chicken wrap, swap that for a spicy yogurt chicken wrap made with SousFeed’s Tikka Masala chicken breast. The warm, aromatic spices and creamy texture turn a functional meal into a real indulgence — and that’s the point.
2. Curbs Cravings
Cravings often arise when your meals lack flavour or satisfaction. Bold, well-seasoned dishes can help bridge the gap, reducing the temptation to grab unhealthy snacks. Protein is also key. Protein takes longer to digest than carbohydrates, which explains why it can suppress appetite, but studies also suggest that the more protein you consume, the longer the effect may last and help fight off cravings. When you enjoy what you’re eating and get sufficient protein, you’re far less likely to crave unhealthy, processed items.
3. Supports Mental Health
Food isn’t just fuel; it’s an experience that can lift your mood and enhance your day. Enjoying what you eat fosters a positive relationship with food and boosts morale, especially when the meals align with your goals. Think of how you feel after a satisfying meal that’s both nutritious and indulgent.
4. Prevents Food Fatigue
Eating the same meal over and over might simplify your nutrition plan, but it’s also the fastest way to lose interest in it. Food fatigue is real, and it can derail even the most disciplined people. Picture this: One night, you pair our Smoked Harissa chicken with a fluffy couscous salad. The next day, you make a pesto chicken panini with SousFeed’s ready-to-eat Pesto Chicken Breast. The great flavours provide a sensory experience that’s not only delicious but keeps you feeling full and content. With our variety, your meals stay exciting, making it easier to stick with your plan.
The SousFeed Flavour Experience
SousFeed makes it easier than ever to stay consistent with your nutrition goals, without feeling like you’re missing out. Instead of focusing on what you’re cutting out, we encourage you to think about what you’re adding: real, high-quality protein, bold flavours, and the convenience to fit your busy life.
Each of our flavours is designed to deliver restaurant-quality taste with minimal effort. Here’s how you can integrate them into your nutrition plan:
- Pair the Pesto chicken with whole-grain pasta and a drizzle of olive oil for a hearty lunch.
- Spice up your weeknight dinners with our Smoked Harissa chicken, paired with roasted vegetables and a dollop of Greek yogurt.
- Try the Chicken Tikka Masala with fluffy basmati rice and a sprinkle of fresh coriander for a dinner that feels indulgent yet fits your target macros.
- Use the Salt & Pepper chicken breast as a protein-packed salad topper with fresh greens and a tangy vinaigrette.
- Oh and did we forget to mention toasted pita bread with our Madras Curry chicken breast?
With c.30g protein in a ready-to-eat pack, you enjoy your favourite meals while giving it a protein upgrade.
More Than Just Convenience
SousFeed goes beyond making healthy eating easy; we make it enjoyable. And when your meals feel like a treat rather than a chore, staying consistent with your nutrition plan becomes second nature.
Think about it: the secret isn’t in eliminating your favourite foods or obsessing over calories. It’s about building meals you’ll actually love to eat.
Real food, bold flavours, and no compromises.
Bibliography
Lowe MR, Doshi SD, Katterman SN and Feig EH (2013) Dieting and restrained eating as prospective predictors of weight gain. Front. Psychol. 4:577. doi: 10.3389/fpsyg. 2013.00577
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